Personal Data Policy

Personal Data Policy

1. General
This privacy policy describes how RICH & HANC. ApS (CVR 36449292) (hereinafter as "RICH & HANC" or "we") collect and process personal information about you.

The policy applies to the personal information that you 1) submit to RICH & HANC in connection with a purchase in a "RICH & HANC" shop or at richandhanc.com, 2) contact RICH & HANC in another connection (customer service) regarding orders, products or similar, 3) RICH & HANC collects personal information from third parties or 4) pursuant to a collaboration/supplier relationship. In addition, the personal data policy also covers the personal information that we collect when you visit our website, richandhanc.com.

The purpose of this Privacy Policy is to explain what personal information we collect about you, when we do it, why and for how long we process the personal data collected and to what extent we pass it to third parties in accordance with current data protection laws in the form of;

c) EU Personal Data Regulation (2016/679) of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free exchange of such data and repealing Directive 95/46/EC (hereinafter "the Personal Data Regulation"), as well as

d) the Data Protection Law of 17 May 2017 on additional provisions for a regulation on the protection of individuals regarding the processing of personal data and the free exchange of such information (hereinafter the "Data Protection Law").

RICH & HANC is the data responsible for the personal data we process about you. If you have any questions about this Privacy Policy or would like to make use of one or more of your rights described herein, please contact us at contact@richandhanc.com

or

RICH & HANC
Larsbjørnsstræde 26
DK–1454 København K

2. Our processing of your personal data

2.1. Use of richandhanc.com.
When you visit richandhanc.com, we use cookies to collect personal information about you and your use of the website, e.g. your searchwords to get to the site or whether you are using a mobile phone or laptop, your IP address, and a number of other information about the device you are coming from. We use this data for statistics and behavioral patterns at richandhanc.com, to constantly improve the customer experience and website performance.

You can read more about our use of cookies, including how to opt out the use in our cookie declaration right here.

The purpose of this data collection is that it is in our interest to provide you with the best shopping and visiting experience at richandhanc.com with relevant offers and content.


We collect and process such information in accordance with our justified legitimate interests, cf. the Personal Data Regulation Article 6 , 1 point f, cf. the Data Protection Law §6 point 1. In addition, this type of information is used to target marketing afterwards via so-called retargeting on eg. social media and display advertisements if you have consented thereto, cf. the Personal Data Regulation Article 6, 1 point a).
Information collected on richandhanc.com are, as a starting point, deleted in accordance with the rules stated in our cookie declaration.

2.2. Purchase of goods at richandhanc.com or in a RICH & HANC shop.
When you make a purchase on richandhanc.com, we collect information that you enter yourself (name, email address, telephone number, desired method of delivery, payment info). In addition, we collect information about which product you buy. When you make a purchase in a RICH & HANC shop, we collect card information in order to complete the purchase. When you return a product in a physical store, we collect the information that you provide (name and address)

The purpose of this collection is that we can deliver your order according to your wishes, and in case there is a need for us to contact you with information regarding your order. We collect and process such information for the purposes of fulfilling the agreement we enter with you, or for the purpose of implementing measures taken at your request prior to the conclusion of an agreement pursuant to Article 6, 1 point b) of the Personal Data Regulation.

In addition, we collect and process your personal data to comply with the legal obligations we have as a company in connection with financial reporting, and to prevent abuse and fraud under Article 6, 1 point c)-d) of the Personal Data Regulation cf. the Data Protection Law §6 point 1.

For personal data covered by the Accounting Law, we retain this information for a period of five (5) years from the end of the financial year to which the information relates, unless we have another purpose for storage purposes. For information covered by the ordinary complaint deadline, we retain this information for a period of two (2) years from the time the complaint deadline occurs, unless we have another relevant purpose for retention. For other personal data, we only store these as long as we have a relevant purpose for the processing.

2.3. Newsletter sign-up
When you sign up for our newsletter, we collect and process your name, contact information as well as clothing/shoe size and gender, based on your consent, in order to stay up to date with the most relevant releases and news from RICH & HANC. We keep your personal information as long as you are subscribed to our newsletter.

2.4. Participation in competitions, etc.
When you participate in a competition held at richandhanc.com or through a RICH & HANC shop, we will collect personal information in the form of name, email, address, telephone number to register your participation, including contacting you in case that you win the competition. We collect and process information in connection with competitions based on your consent, in accordance with Article 6, 1 point a) of the Personal Data Regulation. In addition to this personal data policy, reference will always be made to specific conditions of competition for each competition.

We retain your personal data for a period of up to six (6) months in order to document your participation in the competition.

2.5 Social media
We collect and process the information that you post on our social platforms in the form of Facebook, Instagram, Snapchat and YouTube. We collect and process such information pursuant to our justified legitimate interest pursuant to Article 6, 1 point f) of the Personal Data Regulation cf. the Data Protection Law §6, point 1. We recommend that in addition to this policy, we familiarize you with the respective data protection policies for Facebook, Instagram, Snapchat and YouTube.


Your posts and personal information will be available to others in accordance with the regular deletion periods for Facebook, Instagram, Snapchat and YouTube, respectively, unless we or you delete them before then. We reserve the right to delete any posting that we find inappropriate, offensive, misleading, racist or politically incorrect or otherwise inconsistent with RICH & HANC's brand and values.


We make you aware that others may use, tag or share your postings in any other way than you may have intended. By posting on our social platforms, you agree that we and others have the right and access to use and disclose the information you post on our website or social media.

2.6. Suppliers and other business partners.
When you deliver products to the RICH & HANC or otherwise collaborate with us, we collect and process a variety of personal information about you, including in particular name, contact information as correspondence. We collect and process such information in accordance with our justified legitimate interest pursuant to Article 6, 1 point f) of the Personal Data Regulation cf. the Data Protection Law §6 point 1.

3. Disclosure of data to a third party
Your personal information will not be disclosed to any third party unless otherwise stated in our privacy policy.


We disclose personal information to public authorities when this results from a legal obligation. It can for example be information to the Police, Tax etc. in case of suspected credit card fraud.

When you make a purchase at richandhanc.com we pass on relevant personal information in the form of name, delivery/shipping address and contact information to RICH & HANC's logistics partner, Postnord TPL AB (CVR 556161-7191) who handles this process for RICH & HANC. In our choice of logistics partner, criteria such as the ability to ensure confidentiality and integrity of the overall assessment.

If you wish to return an item purchased at richandhanc.com or in a RICH & HANC shop, we exchange your personal information with our bank in order to refund your payment.


We work with external partners who process information on our behalf. It can for example be the development of our technical platform or data analysis to create a better experience at richandhanc.com. Where relevant and in accordance with applicable data protection law, we enter a data processing agreement with such partners.

Some of these partners are Google Analytics w/ Google LLC., Shopify Inc., and Facebook Inc., based in the United States. In addition, we use Trustpilot to use reviews on our products. In this context, personal data is transferred to the United States and Australia. The necessary transfer of personal data to countries outside the EU will occur in accordance with applicable guarantees for transfer in form of the EU Commissions Standard Contractual Clauses.

In case of a possible acquisition of the company or partial divestment, the disclosure of personal information will be handled in accordance with current legislation regarding the processing of personal information in connection with the transfer of business.

4. Your rights and right of appeal

4.1 When we process your personal data, you have several rights according to the Data Protection Law.
You have the right to gain insight into what personal information RICH & HANC has registered about you, and in what connection we use this personal data. You also have the right to have a copy of the personal data we process about you.

Should we, against expectations, process incorrect information about you, such as a wrong shipping/billing address, then in some cases you have the right to have the incorrect information corrected.

In some cases, you have the right to have all or some of your personal information deleted by us, for example if you revoke your consent and we do not have a qualified basis for retaining your personal information (for example, if we are legally committed to it).


In some cases, you have the right to have personal data provided by yourself, in a structured, commonly used and machine-readable format, and you have the right to transfer this information to another data controller.

In some cases, you have the right to object to our use of data, e.g. marketing. If you do not want us to use your personal information for direct marketing and profile-ringing, you must delete your cookies.

If our processing of your personal data is based on consent, you can always revoke the consent you have given us in connection with a personal data. You should be aware that your withdrawal of your consent does not affect the legality of our treatment based on the consent prior to the withdrawal.

If you would like to make use of the above rights or if you have any questions about how we process your personal information, please contact us at contact@richandhanc.com.

Please note that limiting our processing of your personal data cannot be done where the RICH & HANC is subject to a legal obligation. In addition, limiting our processing may mean that we cannot deliver a product purchased at richandhanc.com.

4.2. Appeals
If you wish to complain about the processing of your personal information, please contact us at contact@richandhanc.com . You can also contact the Data Supervision, Borgergade 28, 5., 1300 Copenhagen K.

5. Changes and latest updates

We will notify you of important changes to this Privacy Policy - including changes to the purposes for which we process your personal information or changes in relation to your rights through one of the communication channels you have chosen. If you do not agree that we can contact you, you can always find the applicable privacy policy at https://richandhanc.com/pages/privacy-policy

We recommend that you continually check and update yourself with our privacy policy.

NB! The Privacy Policy was last updated on the 3rd December 2020 (version 1).

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